ETHICS AND ORIGINS – Tà Lài Village
All our plantations are located in Dong Nai province in Ta Lai district, at the edge of Cat Tien National Park.
Several ethnic minorities (Stiengs, Maas, Tays, Mnongs,…) are living harmoniously together in a unique and preserved culture.
The Maa and S’tieng people in Ta Lai play a very important role in the local economy from the past till now.
Most of the 270 households are living on farming and traditional weaving.
Ta Lai agriculture products mainly come from: paddy rice, fruit, cashew and coffee trees.
Due to the recent impressive economical growth of Vietnam, our villagers are fascinated by the excitement of the new Vietnamese megalopolises.
Ta Lai Arômes d’Indochine takes action to revive the traditional agro-forestry method and to place TA LAI Village in the spotlight to become the most emblematic community in Vietnam.
ETHICS AND ORIGINS – History of the longhouse
Initiated by WWF Vietnam a decade ago, TA LAI LONGHOUSE is the fruit of an harmonious collaboration between the Collaborative Group (ethnic minorities) and the private sector in eco-tourism.
By staying at the Longhouse, 30% of the incomes on accommodation are donated directly to the local community for various projects such are: 0% loan to vulnerable families, buildings, education, agro-projets…
The K’ in our K’Phê comes from the Môn Language, used by the Maa people. In the tradition, the K’ stands for family names.
Using the name K’phê highlights Ta Lai’s ethics and put the Ta Lai origin under the spotlight.
The K’ instead of “Cà” in the words Cà Phê is a way to show the respect to local people’s traditions, who provide high quality coffee beans.
Located nearby the Dong Nai River, the plantations, under teak shade, benefit from the canopy trees protection, a rich volcanic soil and a significant biodiversity.
Ripened fruits are produced and picked up in tiny batches then they are naturally dried by the action of the sun and wind .
Each stage helps the preservation of the flavor and freshness of our products.
Once the coffee cherries are dried, the hulling is done on site. The coffee beans are sent directly to our processing plant to be cleaned and calibrated, then roasted and blended at our partner roasting factory.
Fair source of income: For each season, we are engaged in paying to our selected farmers a premium of +30% above the current market price.
Our team on site helps them to protect the biodiversity and optimize the use of organic inputs.
By reducing significantly the use of pesticide and emphasizing natural alternatives, we enhance farmers’ process by respecting our natural environment.